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Customer Experience: What is all the Hullaballoo About

Dtec Event
July 16 @ 11:00 am - 12:30 pm

Customer Experience – What is All the Hullaballoo About Anyway!
How are leading organizations differentiating themselves from everyone else? Does customer experience really set you apart? We are a tech company – what does it mean for us? Does CX even apply to a tech company? How is it different from UX?
You might have heard of Customer Experience and how it will be THE differentiator in the customer era that we are all living now. But what is it really and what does it mean for you?

Join in for a talk and a Q&A session on Customer Experience (CX) with Ghulam Husnain Ali from EPIC Consulting. Ghulam left the corporate world of banking, Ernst & Young and Deloitte to pursue his passion on customer centricity and is currently working with Majed Al Futtaim to help them embed a customer obsessed CX culture across all its geographies and lines of business.

  1. Talk Leader Bio:

Amongst the first few Certified Customer Experience Professionals (CCXP) in the region, has over 20 years of experience in management consulting and risk services. He started his career at Ernst & Young and moved to Deloitte Consulting before founding his own boutique CX consulting firm, EPIC Consulting in 2014. He has worked in diverse domains such as CX, business strategy, operations & technology consulting, financial audit, and technology audit & governance.
In recent years, Ghulam and his team have designed and conducted a variety of physical and online customer journey mapping (CJM) workshops and webinars for a wide range of audiences such as corporate teams, innovation, agile, design and UX community members in Europe, Africa Middle East and Asia, and start-up communities.